CONGRATS TO COMMENT #39 – STACY
Have you ever heard of chemicals called optical brighteners? I never heard of them until I had the opportunity to perform a little science experiment thanks to Seventh Generation and MyBlogspark.
Optical brighteners are chemicals in a lot of laundry detergents that according to scientific research, can cause allergic reactions, are toxic to small fish and other aquatic life, and can pollute your waterways. When an ultraviolet light hits optical brighteners coating your clothing, the brighteners convert UV rays into visible light to create an optical illusion. This tricks the eye into thinking the clothing is whiter and brighter, and therefore cleaner than it really is.
I was provided with two identical tee-shirts, a black light and Seventh Generation laundry detergent to perform my own experiment. I washed one tee using Seventh Generation and the other my normal laundry detergent and here is my result:
So as you can see on the conventional detergent shirt, you can definitely see those splotches of glowing matter and the Seventh Generation shirt is darker with hardly any glowing stuffs. 😉
If you want to avoid optical brighteners, Seventh Generation laundry detergents are not only free of optical brighteners, but they´re also non-toxic . In addition, because Seventh Generation liquid laundry detergents are both hypo-allergenic and biodegradable, you can rest easy knowing you made a considerate choice for your family and the environment.
Save $1 on the purchase of any Seventh Generation Laundry Product and feel free to perform your own at-home experiment.
For more information about Seventh Generation laundry products, please visit www.seventhgeneration.com/no-glow, or sign up for their newsletter . Be sure to visit Seventh Generation on Facebook and on Twitter to “Like” and “Follow”, so that you can keep up with the latest news from Seventh Generation.
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Disclosure: I was provided with a the gift pack, materials to perform the experiment and a gift kit to give away by Seventh Generation through MyBlogSpark. All of my opinions are 100% my own.
