The single of “Sledgehammer” is available now for purchase, download and streaming on all DSP platforms.
See a teaser from Rihanna…………
#SLEDGEHAMMERVIDEO tomorrow! 1st ever #IMAX music video debut at 9AM EST then watch @TIDALHiFi & @VEVO at 10AM EST! pic.twitter.com/maGni4BDaF
— Rihanna (@rihanna) June 29, 2016
“Sledgehammer” marks the first music video shot entirely with IMAX® cameras. Director Floria Sigismondi used the new ALEXA IMAX® camera, the same camera that was used to film the key battle sequence in “CAPTAIN AMERICA: CIVIL WAR.” The ALEXA IMAX 65mm camera is a next-generation revolutionary 2D digital camera developed through a partnership between ARRI and IMAX for use by today’s leading filmmakers working in the IMAX® format. The camera, when combined with IMAX’s digital re-mastering process, delivers the highest level of digital image capture and playback resulting in stunning lifelike images with pristine clarity, incredibly fine detail, vivid colors and a higher dynamic range for superior contrast. The “Sledgehammer” video is produced by Maavven.
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