FSM Media

by Dianna Ranere

How to Improve Performance in Your Store

When it comes to the competitive retail market, the stakes are high. With footfall being low – there are over 2.14 billion digital purchasers these days; you need to be on the top of your game every day. As a small business owner, you don’t have a large corporation’s human resources or resources. So how can you compete? The answer is simple: better performance. Here are five ways to improve your performance in your store today!

 Make Customers Feel Safe.

One way you can improve performance in your store is to make customers feel safe. One way to accomplish this is by making sure every employee has a customer service badge pinned to their shirt or jacket. Other methods include:

  • A clean and tidy store.
  • Good lighting.
  • Enhanced security options for customers and employees.

Remember, it’s vital that your employees are patient and interact with customers friendly. You want your customers to feel at home in your store and not like they’re intruding on someone else’s space. So make sure you provide an environment that feels welcoming for people who don’t know you or what your business offers.

Build An Online Presence

One of the easiest ways to improve performance in your store is by building an online presence. Most people turn to the internet to find out about the products they want, so make sure you’re there too!

You can create a Facebook page and post pictures of your products in action. You can also use Instagram or Pinterest. These platforms are free, and they’re a great way to connect with potential customers.

Photo by Craig Adderley from Pexels

Improve Customer Service

The best way to improve your performance is to offer excellent customer service. This doesn’t just mean being polite, and it means sacrificing the customers what they want. From taking specific stock requests, investing in an efficient point of sale system for easier checkouts, having friendly staff who communicate well, and making sure your stock is clearly labeled and organized in a way that makes it easy for customers to find what they want.

Employees Training

One of the best ways to improve your performance in-store is by training your employees. One of the most important things you can teach them is interacting with customers. Not only do they need to be able to provide customer service, but they also need to know how to run the cash register, inventory, and transact customer payments. With a thorough training session, your employees will have all the necessary customer interactions and transactions skills.

Offer Deliveries or Click and Collect Options

Offering deliveries and click and collect options can be a great way to improve your customer’s experience.

Nowadays, with the majority of people preferring to shop online, they might find it easier to purchase a product from the comfort of their own home. However, offering deliveries or click and collect options can be a great way to improve their experience for those who wish to visit stores. Click and collect is an innovative new service that makes it possible for customers to order products online and then pick them up in-store without leaving their car. This option is perfect for customers who need something immediately but don’t have time or patience to wait for shipping orders.