The pop-up AR treasure hunt aims to unite fans around the world in the battle against the dark side in a unique three-day event at over 20,000 retail locations across 30 countries. As fans turn up to take home new Star Wars: The Last Jedi products, they will have the opportunity to activate a unique augmented reality experience featuring Star Wars characters, including fan-favorites and new surprise additions from the film.
From September 1-3, retailers around the world will invite fans to Find the Force by taking part in an AR treasure hunt.
Here’s how it works:
- Download the Star Wars App (those who already have the app will need to download the latest version).
- Visit any one of 20,000 participating retail locations to find a graphic that contains the Find the Force logo.
- Scan the graphic using the Star Wars App to reveal a character, who through augmented reality, will appear in the room with you. You can then take photos, record videos, and share the experience on social media. Come back each day to reveal new characters
By sharing photos or videos featuring the in-store AR characters on Twitter or Instagram using #FindtheForce and #Sweepstakes throughout Force Friday II weekend, fans in select global markets can participate in a sweepstakes* for the chance to win the ultimate fan experience: tickets to the Star Wars: The Last Jedi premiere in December.
Star Wars: The Last Jedi opens in U.S. theaters on December 15, 2017.
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