Filmmaker Eli Roth is making his commercial directorial debut with Universal Studios’ new “Halloween Horror Nights” television spot, entitled “The Mourning After. ” The commercial follows a group of friends as they attend an unusual Halloween costume party and unfolds with a series of suspenseful twists and turns that begs for more.
Viewers will see an array of hidden references woven throughout the spot that pay tribute to the horror films and television-themed mazes guests will encounter at this year’s “Halloween Horror Nights” events. These include FX’s critically-acclaimed, Emmy and Golden Globe Award-winning television series, “American Horror Story,” Stanley Kubrick’s psychological horror film, The Shining and the upcoming SAW: The Games of Jigsaw movie.
The commercial begins airing after the Labor Day weekend but you can get the first look here:
Roth is a long-time fan of “Halloween Horror Nights” and has previously served as a creative consultant for the event, including a Hostel-inspired maze. He said the commercial gave him the opportunity to combine a love of horror films with how those films are brought to life within “Halloween Horror Nights.”
“I first got involved with ‘Halloween Horror Nights’ as a fan – I felt that I was in a horror movie and I didn’t want it to end,” said Roth. “For this spot, I wanted to pay homage to these brilliant and scary films, and yet put my own spin on it.”
For more information and to purchase tickets to “Halloween Horror Nights” at Universal Studios Hollywood and Universal Orlando Resort, visit www.HalloweenHorrorNights.com
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Dianna Ranere