FSM Media

by Dianna Ranere

The Art of Self-Care with Joico

Being stuck at home can do a number on your beauty routine and you might be feeling like what’s the point? BUT, being at home right now is the best time to either add to your routine or create a new one. What better way to try out new products than in the comfort of your own home?

Photo by cottonbro from Pexels


It’s also important to have a self-care routine in these uncertain times, it helps bring on a sense of normalcy that we have all lost. Doing simple things like putting on a face mask, using a new lotion, or trying new hair care products can actually help you feel better emotionally.

I recently had the opportunity to try a few products from the brand Joico, a haircare company that is at the top of their game when it comes to hair color and hair products.


Joico Mission Statement  

There’s nothing in the world like the beauty of healthy hair. Its vitality, color, and shine light up a room and lift the spirit. Joico has a name for this remarkable energy. We call it “Joi”.

Joi is at the heart of everything we do.

Our salon innovations are designed to return hair to its strongest, shiniest, healthiest state with each and every use. Our joi extends beyond product to the global salon community, which we have supported for over 40 years and will for many more years to come. “The joi of healthy hair” is our promise and our commitment.

 I was sent two products from the Defy Damage line, a must-have if you have colored hair and are exposed to harsh daily heat styling, UV, exposure, and environmental pollution.


  • 80% less breakage
  • 5X stronger hair
  • Maintains over 90% of color vibrancy
  • See results after the very first use
  • Leaves hair soft, shiny, and healthy-looking

The Protective Masque is deeply hydrating without feeling heavy and leaves my hair feeling silky. Having been sick this past week, I did get good use out of the Weekend Hair dry shampoo, it was perfect for me when I wasn’t able to take a shower. It has a pleasant scent and it isn’t sticky like other dry shampoos or dare I say, powdery.

I also received the JoiFull Volumizing Shampoo and Conditioner, plus the JoiFull Volumizing Styler.

“It’s full-on thick, bouncy hair with the ease of three completely cohesive steps: Cleanse to build the foundation for fullness; Condition for healthy volume and protection; then power up big-time with one game-changing styler.”

The shampoo and conditioner both promises fuller, thicker, bouncier hair and it delivered. I really loved the scent of the products and the lather of the shampoo. I noticed how clean my hair felt when rinsing and how full it felt after it air-dried. I didn’t use the JoiFull Volumizing Styler since I felt like my hair was already where I wanted it to be fullness and style-wise but will probably use it in the future.


Check out the full line of Joico products online and remember to take care of yourself!


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