Sweet Street Empowering Women Through Cosmetics


Introducing Sweet Street Cosmetics

Sweet Street is a neighborhood queen with larger than life dreams. She is a multifaceted  homegirl who can move in any room. She is style & grace. She’s the influencers muse. She is the real beauty standard. She sets trends following no one’s rules but her own. Her glamour is soulful, ambitious, and defiant–the intersection of fly and street.

Sweet Street
Natalia Durazo and LaLa Romero

Sweet Street celebrates a narrative in the cosmetics industry that has been historically overlooked. We are here to close the gap that exists in offerings that celebrate beauty and artistry originated by everyday women of color. The founders, Lala Romero and Natalia Durazo have long been inspired by their own experiences and iconic women from neighborhoods and pop culture. They are excited to add to the ever-expanding beauty conversation while celebrating their culture and round-the-way beauty.

I really love what Sweet Street represents, strong women of color who often don’t get the representation that they deserve. I am happy to support that initiative plus the makeup kicks major ass. 🙂

Sweet Street sent me Wing Queen eyeliner to help create the most dramatic cat-eye, aka wing. I really like this eyeliner a lot. Truth be told, I don’t usually like a liquid eyeliner because I have sensitive eyes, and they always get irritated but I had no issues with this one at all.

Look at that point! The pen is very fluid, is very pigmented and didn’t pull on my eye as some do. It also dried quickly and didn’t bleed or smudge.

I was also happy to receive three of the Thick & Thin Lipstick and Liner duos in Sweet Thang, Angel BB, and OG. I’ve never seen a duo of lip color and liner and I loved it. The liner went on smooth and the lipstick was creamy with vivid color. I love that they are infused with shea butter and vitamin E to help keep your lips moisturized. I also really loved the colors.

If you follow me, you know that I am not in my 20’s, or even 30’s BUT I do love makeup. My Mom perfected her cat-eye back in the ’50s and I perfected mine in the ’80s and ’90s and now, (so very) close to 50, I can still rock a cat-eye and a red lip for that matter.

Be sure to take a look at Sweet Street’s full line of cosmetics and follow them on Instagram.