If you have a child that just begun reading, or hasn’t discovered just how awesome reading can be, read on. Kellogg’s understands just how important it is to help your child discover the love of reading. With the purchase of specially marked Kellogg’s products at Walmart stores, parents can redeem a coupon for a free Scholastic book of their child’s choice.

I believe that by letting the child choose his own book, it helps get them excited about the whole process and develop daily reading habits.  To further encourage in-home reading, parents can access free reading resources at www.scholastic.com/readeveryday, part of Scholastic’s Read Every Day global literacy campaign.

Here’s how it works:

First, sign up to Kellogg’s Family Rewards.  Then when you purchase two specially marked Kellogg’s products or one Kellogg’s Tri-Pack at Walmart stores this fall, you will get a special code printed inside merchandise packaging.  Enter the code online at Kellogg’s Family Rewards. You will then receive a confirmation email containing a Scholastic Book Coupon for a book of the child’s choice up to $5 in value.

The coupon can be redeemed on the Scholastic online store in the “Great Books for $5” section. Popular books include: There is a Fly Guy in My Soup by Ted Arnold, There was an Old Lady who Swallowed a Book by Lucille Colandro and Spiders byNic Bishop. .

 

Participating brands include Raisin Bran®Nutri-Grain®Eggo®Pop-Tarts®Cheez-It®Rice Krispies Treats®Froot Loops®Keebler® and Frosted Mini-Wheats®

 

Tips for Engaging Children in Reading At Home

Parents can help prepare their kids for success in the classroom by following a few tips on how to encourage reading outside of school.

 

Make reading a social event: Family book clubs can be a great way to turn reading into a social activity while incorporating family and friends.

Let your kids have a say: Let kids choose which books they want to read. Nine out of 10 children say they are more likely to finish books they choose themselves, according to Scholastic’s 2010 Kids and Family Reading Report.

Start the day right: Breakfast can help kids boost their academic performance by increasing their focus. Before heading out the door for school, have a complete breakfast. Cereal, fruit and milk is a convenient option that kids love.

Turn reading into a fun family experience: Add fun to reading by having an animated, read-out-loud session during an after-school break with snacks such as Nutri-Grain Cereal Bars or curling up with a great story before bedtime.

Get A Great Start: Kellogg’s and Scholastic are teaming up to help families get a great start to the school year by providing a coupon for free Scholastic book valued up to $5 with the purchase of two specially marked Kellogg’s products at Walmart.

Learn more about Kellogg’s Scholastic Book Club offerRules: http://scholasticbloggergiveawayrules.com/scholastic-rules/

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Win a Kellogg’s-Scholastic Book Club Kit 

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Disclosure: Kellogg Company® has provided me with a Kellogg’s-Scholastic Book Club kit to conduct a reader giveaway. However, my opinions about the product are entirely my own and I have not been paid to publish positive sentiments toward Kellogg Company or its products.

 

 

 

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