Disney announced today the launch of the “Journey to Oz Balloon Tour,” sponsored by leading multichannel retailer HSN and IMAX Corporation, in support of its upcoming fantastical adventure “Oz The Great and Powerful,” opening in U.S. theaters and IMAX® on March 8, 2013. The colorful, “Oz The Great and Powerful”–emblazoned hot-air balloon began its tour this morning from the Walt Disney Studios lot in Burbank, Calif.
Stops for the “Journey to Oz Balloon Tour” to date include:
- · “Oz The Great and Powerful” premiere at the El Capitan Theatre in Hollywood (February 13) – I’LL BE THERE!
- · Daytona International Speedway in Daytona Beach, Fla. (February 20)
- · Central Park in New York City (March 5 & 6)
You can be a part of it on February 15th when The “Journey to Oz Balloon Tour” app will go live on the official the Oz The Great and Powerful Facebook page. You will then have the opportunity to unlock screenings in cities near you. You will also be able to vote by Tweeting with a custom hashtag for your city (e.g. #DisneyOzBaltimore) or by sharing on Facebook.
You can also follow @DisneyOzMovie on Twitter and Like Oz The Great and Powerful on Facebook for all of the latest news about the movie.
Disclosure: I was provided with the above information by Disney. This is accordance with Federal Trade Commissions 16 CFR, Part 255 Guides Concerning the Use of. Endorsements and Testimonials in Advertising.
Dianna Ranere